What has Pinkstinks been up to?

Tuesday 17 June 2014

Good question … clearly NOT writing blogs! 

What we have been doing, other then social media ‘campaigning’ with a small 'c', is working on ideas to make Pinkstinks sustainable, useful and impactful. We’re proud of what we have done, and also proud to be a part of a growing movement of resistance to damaging media and marketing messages. As we know only too well, this kind of work is a) not easy and b) doesn’t pay the bills.

Pinkstinks is like our baby … and whilst our own babies are growing up and getting attitudes, Pinkstinks still wakes us up in the night and makes us feel guilty for sometimes neglecting it.

One thing that seven years of work has done though, is give Pinkstinks a name that people know, and therefore enabled us to collaborate with all sorts of other people and groups that represent the voices of parents, children, and all of our other supporters. For us, this is invaluable as it enables us to have impact without killing us slowly as we juggle our full-time jobs and families and lives.

So here's the latest from us and we think it's kind of interesting!

Recently we were invited to an all party parliamentary group discussing what steps government can take to persuade retailers and manufacturers that gender stereotyping is a serious issue which affects children at all stages of their development. The APPG is chaired by Jenny Willott MP

We have worked with Miriam Gonzalez and representatives from Facebook, Twitter, Google & The Times Education Supplement on how to better use social media to publicise the work that the Inspiring Women campaign does in schools for girls. 

We are partnered with the Brave Girls Want Alliance, an American group of grass roots organisations focusing on challenging gender stereotypes and involving some of our oldest friends from the US. They have the backing of some very high profile commentators in the US, which is great news and they've been instrumental in challenging Lego and its rampant gender stereotyping across its ranges. 

We appeared on BBC Radio 4 on both Woman’s Hour which focused on the 'sexing up' of Merida from the Disney film Brave. It was this issue which sparked the Brave Girls Want Alliance. And also the Today programme where we were up against the usual Daily Mail dinosaurs but able to somehow keep on message about the damaging effects of Mattel teaming up with lads' mag Sports Illustrated to sell Barbie dolls.

We are working with the innovative and exciting Project Wild Thing, which aims to reconnect kids to nature and is exploring ways of challenging advertising creep into public spaces; and looking at how screen time is damaging kids and their ability to connect to nature. it's a really interesting collaboration and involves other groups such as the National Trust and Girlguiding UK. 

And we're on the verge of finally meeting up with the wonderful Let Toys Be Toys who are in their second year of kicking arse and challenging retailers to cut the gender divide in toy and book marketing. We love the proliferation of mini campaigns being created along these lines - 'Let Books be Books' and 'Let Shoes be Shoes' amongst others. Watch this space on this one ... 

And most of all we carry on working to highlight all the pink nonsense that our wonderful followers on Twitter and Facebook send us daily, and where we can, challenging the retailers to get their acts together.


A HUGE thank you to Vicky … our long suffering volunteer. She rocks.

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Latest news

Tuesday 17 June 2014
LEGO's forthcoming set of three female scientists - a good start but not exactly a giant leap.

Wednesday 5 March 2014
We are thrilled to be taking part in the WOW (Women of the World) Festival on the Southbank this weekend. We're taking part in a panel discussion on bringing up boys, along with poet and performer Nick Makoha and journalist Yasmin Alibhai-Brown, our very own Abi Moore will discuss if we need to rethink how we bring up boys and whether we are teaching our children to grow up with the tools they need to live in a gender equal world.

Pinkstinks Approved



We LOVE Sewing Circus at Pinkstinks.

"We use bright, colourful and fun fabrics - designing playwear to be age-appropriate and comfortable. Every print we use is unisex, for both girls and boys. There are no divisions based on gender and we won't tell children what to like based on harmful stereotypes."


Is this really the 21st Century or are we dreaming? How is it even possible that this kind of stuff is sold in John Lewis of all places.


Wednesday 11 February 2015
Children's fashion - Monica Lowry has been looking into how some retailers are giving girls more than just pink

Tuesday 17 June 2014

Good question … clearly NOT writing blogs! 

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