Girls' sport matters to Sports Direct

Tuesday 15 November 2011
This is what girl's sport was reduced to in Sports Direct, Lewisham.
Girls' sport matters to Sports Direct
After remembering girls exist. Sports Direct manage to find a few frilly things out back...
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"I am nine years old and I think that the Pinkstinks campaign is my voice. Two girls on my class table are obsessed with pink and makeup but I think that girls like me shouldn't be forced to like pink. Can you think of a good name for girls who don't want to be girly girls but arent tomboys. My mum and I have been trying to think of one for ages.

Sophie xxx