Pinkstinks is a campaign that targets the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls. We believe that all children – girls and boys - are affected by the ‘pinkification’ of girlhood. Our aim is to challenge and reverse this growing trend. We also promote media literacy, self-esteem, positive body image and female role models for kids. 

Latest news

Wednesday 5 March 2014
We are thrilled to be taking part in the WOW (Women of the World) Festival on the Southbank this weekend. We're taking part in a panel discussion on bringing up boys, along with poet and performer Nick Makoha and journalist Yasmin Alibhai-Brown, our very own Abi Moore will discuss if we need to rethink how we bring up boys and whether we are teaching our children to grow up with the tools they need to live in a gender equal world.

Wednesday 10 October 2012

International Day of the Girl is a movement ...

to speak out against gender bias and advocate for girls' rights everywhere

Pinkstinks Approved



We LOVE Sewing Circus at Pinkstinks.

"We use bright, colourful and fun fabrics - designing playwear to be age-appropriate and comfortable. Every print we use is unisex, for both girls and boys. There are no divisions based on gender and we won't tell children what to like based on harmful stereotypes."


This cleaning trolley magically assigned itself a gender preference.


Saturday 1 December 2012
The BBC revealed the nominees for Sports Personality of the Year late last month. Unlike last year, five of the twelve nominees are women. Here are our reactions.

Monday 9 July 2012
I’m always on the lookout for child-targeted sexism to expose on my blog, so when the Pink Stinks Campaign began focusing on cosmetics, I had a ready-made catalogue of offending items to showcase.

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